Evaluation (individual)- Maddie Quirke

EVALUATION

1). In what ways does your media product use, develop or challenge forms and conventions of real media products?

I think that our final media products uses forms of conventions of real media products as we used our research and planning to create the same atmosphere and genre themes as any other thriller film. One example is the camera shots, we included shots like a close up to ensure that you could see the characters face- which would therefore display the emotion and reaction that the character may have, which would give the audience a clue to what type of genre may be. This may be if the character was to looks frightened of something we know that the film is going to be scary which then leads to the idea of the genre being a thriller/horror. We also used a long shot to show of the characters from the back- this implied that they were running away from something and that there was something to fear.
 Another example in which we incorporated a typical thriller form was the music; we chose to use a piece of music that sounded mysterious and scary. We did this as we wanted to create a frightening atmosphere that best suited with the piece of film, making the film a lot more realistic and scarier.  This created a positive effect to the film as it gives the audience a clear idea to what genre the film is based on and would hopefully draw in a bigger audience.
Near the start of the sequence we show the title of the film and use a thunder effect to shudder the film title- which instantly creates a creepy atmosphere. We also chose to use simple white font and a black background; we did this so we didn’t take too much attention away from the background music and effect but we also thought that it created a much darker atmosphere- therefore making the audience believe that something bad was going to happen.
 At the start of the opening sequence we use a shot to show the characters lower legs and feet, you can also easily identify that the characters are two girls and by the clothing that they are wearing that they are younger- maybe in their teens. This almost implies, along with the scary/mysterious music, that they are quite stereotypically vulnerable and that something bad is going to happen to them.
In our original plan we wanted to film in the dark, however after doing some filming we regretted that you couldn’t see the characters as it was too dark and weren’t able to access the right equipment to film the opening sequence in this poor condition. So we had to improvise and find a new location where we could film in the day. After finding our new location we filmed on a day when we had bad weather so the sky was dark but we still had natural light, in able to see the characters when filming. This wasn’t as good as it was to if it was pitch black in a graveyard however it was a good alterative as we still had dim lighting and the new setting created a frightening atmosphere.
So for the setting we filmed outside in a secure and quiet area where there was a lot of tree area- practically a forest. In a stereo typical thriller film you know that when someone is a forest they are usually running away from something or somebody which makes you feel the characters fear. We also wanted to be in a quiet area as we wanted the opening sequence to be silent and didn’t want any unwanted noise to affect this. Being filmed in a forest like area it makes the audience think that we are in the middle of nowhere, which is never good. It gives the audience a chance to develop ideas to what is going to happen to two vulnerable girls in the middle of nowhere- all by themselves.
Finally after the suspense is heightened with the mysterious opening title and sequence we know that something bad is going to happen. We later reveal this in an over the shoulder shot when you see a tall figure stood behind a character- oblivious. The audience were able to identify that the new character is something evil and scary, maybe insinuating that the characters should fear them. It may also show that the characters may be related to this new character and isn’t just a random figure after them.
At the end of the sequence we show a close on the two main characters screaming and in the background we play a chant ‘no more secrets and lying, I know where you’re hiding’. This insinuates to the audience that the figure chasing the characters knows them and may have a bad past with them. Using the words ‘secrets’ and ‘lying’ we know that the characters are hiding something and will be later revealed in the film. I believe that this will make the audience want to carry on watching the film to discover the big secret.

2). How does your media product represent particular social groups?

In our thriller opening sequence it is 2 teenage girls, by themselves in the middle of nowhere. We represent this type of social group (teenage girls) to be quite vulnerable to be by themselves, outside of the public. This also represents the female gender to be a lot less independent and weaker than a male. By using camera shots, for example a close up, you are able to see the fear in the characters face, this again shows that the female stereotypically gets more scared than the male. We intentionally wanted to represent our female characters to be stereotypically more vulnerable to males and show that females are frightened easier. Our character that the two teenage girls were scared of was typically a lot bigger and taller than the two teenage girls; we did this so that the characters looked more threatening and held the dominant position in this position. It is harder to identify their gender, because you don’t see their face; however the character has long, curly hair and wears boots so I think that this gives it away more that it is a female character.

 3). What kind of media institution might distribute your media product and why? 

If a media institution were to distribute our film I would say it would be a film distribution company like Momentum pictures. I think this as it is an independent British film company and they release films purely for the growth and not for major income, unlike companies like 20 century fox and Paramount pictures. If we were to distribute the film it would be of low budget as we have filmed in local locations, used little props and have used all school equipment for our filming and editing. I believe that Momentum Pictures is a very successful film distributor as it has distributed popular films like; Sinister, the Woman in Black, Safe Haven, P.S. I love you, The Kings Speech, Amelie, Just Friends, The illusionist etc. Some of these films have won Momentum Pictures BAFTA’S and Oscars, which shows that they are successful. To advertise our film we would directly rely on the media, first putting it on websites like IMDB and rotten tomatoes and then social networking like Facebook, twitter, you tube etc. This way the film is shared around so more and more people can view the film and give honest opinions about it.

4). Who would be the audience for your media product? 
As our film is a thriller- horror genre we did research on similar films like insidious and sinister. They were both rated age 15 by the BBFC as both films contained strong horror, language and violence which we wanted to include in our film. We wanted to make our film scary, violent and horrifying; however we did not want the rating to go anything above a 15 as our main target audience is teenagers (15+). We also wanted both males and females to enjoy our film and will show violence and however we will not show explicit contents that would cause us to break the rules and conventions of the film rating 15. Thrillers are very popular as it is said to bring the audience:
  • ·        A high level of anticipation
  • ·        Ultra-heightened expectation
  • ·        Uncertainty
  • ·        Anxiety
  • ·        Suspense
  • ·        Excitement
  • ·        Tension
  • ·        Terror



5). How did you attract/address your audience?
This is Tara Haythornthwaite (left) and Ashley Russell (right) and they both fit our target audience as they are teenage girls as they are both 17 years old. They both attend sixth form and they both enjoy watching television.
 Tara’s favourite films include Scream, Sinister, The house at the end of the street and Friday the 13th. She really likes horror | thrillers as she likes the tension being built up and feeling the excitement after something important has been revealed in the film that she may be watching.
 After viewing our film opening she said:
 “I really like the film opening, it straight way built up a strong tension and felt the fear of the girl running from the chaser, it was great!”.
Ashley’s favourite films include the women in black, fright night, insidious, cabin in the woods and Texas chainsaw massacre. She also likes to watch horror | thriller weekly as she likes the high level of anticipation that the films have and believes that the suspense makes the film much more interesting to watch.
After reviewing our opening sequence she said:
“I loved it! At the start it gave you that stereo typical creepy music and then the suspense gradually got higher and higher. I would definitely watch the film if it were to be produced”.

6). What have you learnt about technologies from the process of constructing this product?

 When first joining the Media class we had never used any of the media equipment that we were first introduced to. However we soon got the jist of things after filming out prelimary task, we got to know the camera recorder a lot better and were able to use it in different settings (like zooming in and out). When filming our thriller we used little equipment as we only needed simple technology. The two pieces of equipment we used was the camera recorder and tripod for some of the shots. The camera recorder gave us a very clear picture and we were able to adjust the zoom in and zoom out button very easily without blurring the shot. The tripod was useful as it gave us a steady shot preventing it from being wobbly if hand held. After filming the opening sequence we were able to use an Apple Mac to edit our shots and join them together. We also learnt how to cut some shots short, add sound effects and add effects like fading in, words enlarging etc. Once doing this the first time it was really easy to used and ended up being helpful for our opening sequence.

Overall this technology has helped us build up a lot more knowledge on how to use the different equipment. Although at times the filming could be difficult, when choosing the right background/setting, we were able to fix this by using the Apple Mac to edit in effects and a sound track.

7). Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

It is evident after comparing our Preliminary task and Thriller opening sequence that we have learnt a lot and gained a big amount of knowledge. We have been able to develop our ideas by using a range of shots and different equipment. In the Preliminary task we chose not to use the tripod, however after using it in our Thriller opening sequence you can tell the difference between the shots and see that the Thriller shots are much more high quality and steady. Also in our Preliminary task we chose to speak in it but in our Thriller we decided it was best not to. We believe that the silence in the Thriller is a lot more effective and gives it that greater suspense and creepiness compared to if we were talking. The only two part of the thriller where you hear the two girls is when they are screaming near the end but that’s just to show their emotions, not to interact with each other and at the end you hear the scary voices saying ‘no more secrets and lying, I know where your hiding’ which signifies what the film is about. Finally the editing is a lot more effective as we learnt how to add sound effects and different transitions of shots.



CONCLUSION
Overall I can say I personally have learnt a great deal of knowledge of media work and technology since starting AS level Media Studies and have highly enjoyed filming both our Preliminary task and Thriller opening sequence.

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